PRIVACY POLICY

We collect information that you provide directly to us and information about your use of our services.

We use the information we collect for various business purposes, including:

• Service Delivery: To create and manage your account, provide and maintain our services, process transactions, and deliver customer support.
• Communication: To send you administrative information, such as updates, security alerts, and support messages. With your consent where required by law, we may also send you marketing and promotional communications.
• Improvement & Analytics: To analyze usage trends, monitor the performance and effectiveness of our services, and develop new features and functionality.
• Security & Fraud Prevention: To protect the security and integrity of our services, prevent fraud, and ensure the safety of our users and our business.
• Legal Compliance: To comply with applicable laws, regulations, legal processes, or enforceable governmental requests.

We process your personal data based on one or more of the following legal grounds as permitted by the UAE's Personal Data Protection Law (PDPL) and other applicable regulations:

• The processing is necessary for the performance of a contract with you.
• You have given your explicit consent to the processing.
• The processing is necessary to comply with our legal obligations.
• The processing is necessary for our legitimate interests, provided that such interests are not overridden by your interests or fundamental rights and freedoms.

We may share your information in the following situations:

• With Service Providers: We may share your data with trusted third-party vendors who perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, and customer service. These providers are contractually bound to protect your data and use it only for the purposes we specify.
• For Legal Reasons: We may disclose your information where we believe it is necessary to comply with a legal obligation, protect and defend our rights or property, prevent or investigate possible wrongdoing in connection with the service, protect the personal safety of users of the service or the public, or protect against legal liability.
• Business Transfers: In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company, your information may be transferred.

Your personal data may be transferred to, and processed in, countries other than the United Arab Emirates (UAE). These countries may have data protection laws that are different from those in the UAE. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy, including implementing appropriate contractual clauses to protect the transfer of your data outside the UAE.

We implement appropriate technical and organizational security measures designed to protect your personal data from unauthorized access, alteration, disclosure, or destruction. These measures include encryption, access controls, and secure network architectures. However, no method of transmission over the Internet or electronic storage is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.

We will retain your personal data only for as long as is necessary for the purposes set out in this Privacy Policy, including to fulfill legal, accounting, or reporting requirements. The criteria used to determine our retention periods include the length of time we have an ongoing relationship with you, whether we have a legal obligation to retain the data, and whether retention is advisable considering our legal position (such as for statute of limitations, litigation, or regulatory investigations).

Depending on your location and applicable law (such as the UAE PDPL), you may have the following rights regarding your personal data:

• Right to Access & Portability: The right to request copies of your personal data.
• Right to Rectification: The right to request that we correct any inaccurate or incomplete data.
• Right to Erasure (Deletion): The right to request that we delete your personal data under certain circumstances.
• Right to Restrict Processing: The right to request that we suspend the processing of your personal data.
• Right to Object to Processing: The right to object to our processing of your personal data under certain conditions.
• Right to Withdraw Consent: Where we rely on your consent to process your data, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us using the details provided in the "Contact Us" section below.

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.